We were approached by a client and asked if we would like to create a logo for a womens organization in Texas and we welcomed the opportunity. We presented several concepts and this is the one they liked best and will incorporate in their print and design work.

The owner of Finish Line Auto Sales came to us with a simple request; help them establish a web presence. We not only did that, but we redesigned their logo to boot!

With a flashy new web site that Finish Line Auto Sales can easily display their inventory of cars on, their web presence has been established and they are making their mark in the local previously owned auto business.

If you want to try and understand the impact that social media has had and will have on economics, you need to watch Erik Qualman’s video, which I have posted below.

If that doesn’t make you think, perhaps you just don’t get it. Or if you would rather read the facts, try Erik Qualman’s book, Socialnomics, which is an Amazon Best Seller.

Why is this important? If you watched the video, you should have seen some really interesting statistics presented. The two stats that stood out most to us were the first two presented:

1. Over 50% of the world’s population is under 30-years-old
2. 96% of them have joined a social network

That means that of the over 3.5 billion people on this planet are under 30 and of those, 3.4 billion of them are on a social network of some kind. Let’s make this more local. In the United States, the population is 310,232,863 and 161,321,088 are under 30. Of those, 154,868,245 are on a social network. 150 MILLION! That’s just the 30 and under crowd.

Another statistic that stood out was the fact that on Facebook, which has over 400 million users, the fastest growing segment is women 55-65 years of age. What does this mean to you if you are a business or a brand? If you are not involved in social media marketing, you are being left in the dust.

You may be asking yourself, how can things like Facebook and Twitter help me and my business? Well, if you watch television at all these days, you most likely have seen the Toyota ads running which show videos from loyal Toyota customers that have posted their praise of the company’s vehicles on their Facebook page. Obviously, Toyota is in the process of doing image repair after all the recall and car problems they have had of late. This is where social media works.

It’s no so much a platform for you to sell your widget or service, but more a platform to connect with your customer and  let them see the human side of your business. Your best off using these platforms as a “customer service” portal than a selling portal. People, more and more, are using services like Twitter and Facebook to share their reviews of a certain product, service, or company and most of the time, it’s because they are unhappy with it. If you are not on these platforms, monitoring them for these types of comments, you are unaware they ever were posted and perhaps unaware you have a unhappy customer out there.

If you do monitor these networks, you can quickly respond to complaints and take care of the problem before it gets out of hand and spreads like wild fire, leaving your company wondering why the phone isn’t ringing any more.

It’s time to get in the game and realize social media is more than just a “fad” today. It is how information flows from person to person, state to state, country to country and if you aren’t taking part in it, you will look back on this time and say to yourself, “I should have listened!”

OK, so here’s the deal: We at HE Media like gadgets! We like to play with all the latest and greatest toys out there. With the recent launch of the Apple iPad, we have begun to wonder if this thing we have is more an addiction or just a craving brought on by curiosity. Well, we don’t care what it is, we want to get our hands on one of the new iPad 64Gb Wi-Fi + 3G gadgets.

With that in mind, we came up with the idea of doing a trade; we will trade work for toys! If you need a new web site built or a redesign of your existing site, we need to talk. Now, this doesn’t mean we will be spending countless hours building you a 15,000 page web site with a custom shopping cart in exchange for a $1,000 gadget. But, what it does mean is we will build you a brand new custom web site consisting of 4-5 pages or a custom blog template or refresh your existing site or blog with a new design, within reason.

So, you may be asking how we propose to make this work. Well, that’s where it gets tricky. A little trust is going to have to come into play but there will be an agreement signed by both parties making each liable for their part. This agreement will also outline the scope of work for the project so both parties are clear as to what they will be getting in return for their efforts. As an example of what we are looking at as far as items and costs associated with this idea, we have a shopping cart clip from Apple that you can review here.

So, what do you think? Sound like a easy way to get yourself a kick-ass web site for just about nothing? We think so. If you are interested, this is a one time offer. Meaning, the first person to take us up on the offer reaps the reward and the rest of you will have to find another sucker to do your work. So, with that said, if you are at all interested, submit your information below and we will be in touch. Again, the first person we are able to ink a deal with get’s the special offer, no others will be considered. Don’t wait, or it will be too late! …there goes that rhyming thing again, sorry!

Jonathan Gravell, owner of Texas based Gravell & Company, needed his website refreshed and updated. He was in need of some serious SEO and SEM help to get his company noticed. Jonathan also wanted to delve in to the social media arena but had no idea where to start or how.

We reformatted his existing site and added a matching blog template so that he could publish construction related content and articles to help boost his search engine rankings. As the saying goes, content is king when it comes to search engines. We then created profiles on the most pertinent social media platforms for his business and manage those profiles for him and his business enabling him to do what he knows, build beautiful homes!